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The REAL-TY of Real Estate: Buyers Still Face Difficulties

Real estate is a growing phenomenon that led to the development of the Post Budget. But what makes a real estate experience hassle-free.

Buyers Still Face Difficulties

Mohit Bhambari, Director, Hedge Homes

by Mohit Bhambari 

The data analytics companies of real estate released information that the topmost developers are replacing small players in India because obviously homebuyers need quality and they choose those developers who have a good past record, hence because of this, 50% of the small developers are facing tuff situations and some even left the market or some joined hands with the larger developers. The most affected are Chennai, Gurugram, Noida, Kolkata, and Bengaluru. The unorganized players are less experienced so they are unable to cope up with the ongoing market issues like demonetization, land banking, etc. Yet there are so many options to choose from, you may literally find it impossible to distinguish one property from others, you may end up making a wrong choice and that is why we need something like hedge homes which under its umbrella covers all the aspects of real estate and bring you the best correct choice. It becomes important to understand the role of real estate that it plays in the GDP of the country. Real estate is said to reach a large market size of $1 trillion by 2030. Since the coming of FDI in the sector actually revived the overall development. Talking in terms of commercial estate, it had played a significant role. Before reaching any conclusion, we must note that homelessness still poses a big threat to our nation. Out of housing, commercial spaces, hospitality, and retail. The housing sector is growing rapidly and the main trends are infrastructure and luxury, the majority of the people seek that. The new generation is not only redefining the way India works but how it cohabits in society.  So that is mainly why we need an end to end home buying platform.

These days buying a property has become quite a difficult task or might not sound like too exciting also because it is for sure that once in our life we all might had one bad experience with a broker in India. We live in a world where we are constantly bombarded with suggestions from all over, so when we are exploring for buying a dream house we tend to depend on media channels which sometimes provide us with so much information that is not verified or may be confusing too. Hence an end-user always gets a biased & commission based opinion from that source. We are in a need of the modern form of housing where residents share living space and a common set of interests, values, and/or intentions with common shared areas like kitchens and recreational rooms is developing as a big business opportunity in the fast transforming Indian real estate sector.  The number 1 thing that has made things successful and distinguishes an organization from others in this field by far is an obsessive-compulsive focus on building trust & transparency in real-estate buying for the customers as opposed to obsession over the competitor. The belief is to deliver a Wow Experience. Also, there should be a working on using technology to make the customer experience easy and hassle-free, but there is a strong feeling that there are some things that technology can’t do. Nothing can replace the human touch especially when that the person is empowered to go to just about any lengths to help the customer. We need to understand that the customer experience is not singular, but it’s in each of those singular moments when interacting with the customer that loyalty is forged or lost.

The vision must always be to satisfy all the requirements of a person around his home buying process. All the listing platforms have empowered brokers and vendors, not the end-users. The entire user experience should not get spoiled by too many confusing promotion messages and calls. The answer to this lies in solving this problem by giving an end to end hassle-free service like UBER with utmost transparency to its users. The aim is to provide for the people in the all possible way and make their work easy and harass free in nature.

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