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Market Updates



Tata Housing Development Company (THDC), one of the leading real estate development companies in India, today launched its Move-In India campaign. The campaign has been launched on the occasion of India’s 74th Independence Day and just before the beginning of the festive season.The scheme is launched as an effort to provide homebuyers a flexible payment option while purchasing their dream home. The campaign is extended across 18 Tata Housing projects with ready- to- move- in (RTMI) and under construction properties.

The scheme allows customers the flexibility to pay a 15% or 20% now depending upon the agreement value and move into immediately in case of ready- to- move- in properties while the EMI’s start after September 2021. This scheme is valid for projects from across the country are participating ranging from 25 Lakhs to 6 Cr.The campaign was designed by the Company to address the rising need for customers to upgrade their homes even during the trying times of the COVID- 19 pandemic. It was launched through a Digimeet held with channel partners from across the nation and international markets like US, UK, UAE & Australiaheld on 10th August, 2020.

Speaking on the launch of this campaign, Mr. Sanjay Dutt, MD & CEO, Tata Realty & Infrastructure Limited said, ““At Tata Realty, we keep the homebuyer at the core of our business. In sync with the brand ethos of the Tata Group, we continue to concentrate our efforts towards offering our customers the best properties with the best amenities at competitive prices. The unfortunate advent of the COVID- 19 pandemic has changed the day-to-day lives of people across the country. With work, school, workouts and more taking place at home, customers are looking to upgrade their homes. We are delighted to launch the Move In India campaign which provides our customers across the globe with a flexible payment scheme as they purchase their dream homes. The changingmacroeconomic conditions are leading to the return of opportunistic investors and NRI’s to considering real estate as an investment and I believe, this campaign will attract these home buyers due to the strategic locations and quality of our projects”

According to Mr. Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, “We at Tata Realty were quick to adapt to the pandemic and as a result, expanded our digital footprint. Our digital marketing campaigns have been extensively using geo targeting, cross device promotions and remarketing to touch base with prospective buyers at multiple points.Through this campaign, we plan to help our customers choose a home digitally in a convenient and easy manner. Our new website is fully equipped to provide customers to view properties through virtual tours and make digital transaction, thereby removing the need for physical tour of property.We are also targeting NRIs because in the recent past we have been getting their attention especially from the US and Middle East markets as they always want to own a space in their homeland and this is the time for #homecoming.”

Mr. Amit Parsuramka, Chief Sales Officer, Tata Realty &Infrastructure Limited said, “The pandemic induced lockdown led to tight economic scenario across the country. This led to an overall change in homebuyer needs and behavior. Our ‘Move In India’ Campaign was designed to address these changing needs by providing them with their dream home by facilitating flexible payment options. This campaign will allow our customers to move in to their new home by simply paying 15- 20% of the total cost of the home. The DigiMeet to launch this campaign was a huge success and received a positive response from our channel partners and we remain confident that our customers will respond similarly as we help make sure the process to achieve their dream home becomes simple and safer.”



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