Strategic partnership with Xanadu drove massive absorption for its projects, making it one of MMR’s fastest growing developers
9th February, 2021: In a development that underscores the need for a more evolved sales and marketing approach within the Indian real estate space, Raunak Group has broken into the top 10 developers, at number 4 in the Mumbai Metropolitan Region (MMR) for the first time. As India’s foremost institutional growth expert to the realty sector, Xanadu helped the developer to sell off more than 70% of its inventory in 2020. The 4th spot in the region is basis inventory absorption for the period April-November 2020. A remarkable feat in itself, achieving this in a pandemic aggrieved economy makes it an especially proud moment for both Raunak Group and Xanadu.
Xanadu focuses on understanding the business objective, or help redefine it, and does a thorough analysis of the problem, to provide unique growth led marketing and sales solutions. They have successfully created new product categories, unlocked sluggish micro-markets, and generated demand and customer confidence through innovation and tech across projects.
Raunak Group is one of the leading developers in the MMR area with over 150 projects spread across Mumbai, Thane and Kalyan, including luxury, premium and affordable segments. They’re reputed for their value oriented family homes, and on time delivery, with zero complaints on RERA. The group is all geared up for a new mixed-use project coming up at the center of Mumbai located on the Eastern Express Highway, with easy accessibility to local hubs such as the Bandra-Kurla Complex (BKC), South Mumbai, Western Express Highway, Thane, and Navi Mumbai at never seen before prices. This project is touted to have huge appreciation value with the infrastructure developments expected in the next few years such as the new Metro line, and an upcoming commercial zone in Wadala, apart from the existing developments in recent years like the Eastern Express Highway, Monorail and the new BKC-Chunabhatti connector. Given the success of its previous associations, Raunak Group has once again chosen Xanadu Realty to drive the sales and marketing efforts for this project. In the past, they have worked with Xanadu for their projects in Thane like Bonus City, Unnati Woods and Selten Isle, and in Kalyan like Urban Centre to name a few.
Speaking on the milestone, Mr. Rajan Bandelkar, Director, Raunak Group, said, “As one of the leading developers in the Mumbai Metropolitan Region, Raunak Group is committed to delivering best-in-class residential and commercial projects across customer segments, be it luxury or affordable. In line with this vision, we are delighted to be featured amongst the top 10 developers in the region. Xanadu Realty as our growth partner, has helped us to drive superlative growth since 2019. We look forward to building on this successful partnership and working with Xanadu Realty on more projects in 2021 and beyond.”
Mr. Vikas Chaturvedi, CEO, Xanadu Realty added, “Xanadu Realty has a singular vision: to accelerate business growth for the Indian realty sector by leveraging in-depth market intelligence and tech-driven solutions to create unique value propositions. We are proud to be associated with Raunak Group and are extremely pleased to be a part of the journey where the company broke into the list of top 10 developers in a market as competitive as the Mumbai Metropolitan Region. This milestone is also a testament to the volume of difference that we can create for real estate businesses and motivates us to keep raising the high bar that we have set in the industry ever higher. The Indian real estate sector is at an interesting crossroads and we are looking forward to driving its continued growth through more cutting-edge solutions and differentiated value offerings.”