Responding to festive surge pricing, OYO is offering pilgrims high-quality hospitality services for Andhra Pradesh’s biggest event, ‘’, overcoming problems of lack of affordable accommodation that bedevil travellers during popular religious festivals.
Celebrated once in 12 years, the grand event ‘Krishna Pushkaralu’ is expected to witness a footfall of more than 35 million devotees from Andhra Pradesh, Telangana, Karnataka, Odisha, Jharkhand, Chhattisgarh, Maharashtra, Gujarat and other states. This year it has already started from August 12 and will conclude on August 23, 2016. A common problem pilgrim face is finding comfortable, affordable and suitable accommodation. Given the sudden surge in demand, hotel tariffs always skyrocket, further aggravating pilgrims’ problems.
OYO devised innovative measures to solve this problem, true to their promise of #OYOisEverywhere, whereby ready services are offered to customers in any part of India. Currently, OYO is providing accommodation with specially-launched 12-hour stays in more than 15 hotels across Vijayawada with affordable tariffs beginning from Rs999/- only. This is a boon for most travellers who seek a quick stay in Vijayawada during the festival and then swiftly head back home.
Nupur Marepalli, Head of Andhra Pradesh and Telangana, OYO, asserted: “We have specialized teams in highly-approachable zones like the Railway Station, bus stands and other entry points spread across Vijayawada, ensuring even last-minute travellers find good accommodation options. Travellers with families find it particularly convenient because the best stay experience is available at affordable rates.”
Kavikrut, Chief Growth Officer – OYO, elaborated: “As India’s largest hotel and religious destination accommodation brand for holy festivals with coverage network from Katra in Jammu to Kanyakumari in Tamil Nadu, we have experience in being the hotel of choice during festivals with massive footfalls running into 20 million. Earlier this year, OYO emerged a big favourite in events such as Simhastha 2016 in Ujjain and the Ardh Kumbh Mela in Haridwar. Coupled with affordable service and easy-stay options, OYO is clearly the first choice for modern pilgrim travellers and we are here in advance to welcome them to Vijayawada during Krishna Pushkaralu.”