by Anuj Puri
Along with the resale homes market, luxury housing took the hardest hit after demonetization. The Government’s continued focus on affordable housing coupled with the surgical strike on high-value currency denominations in November 2016 took the sheen off luxury housing for two years in a row. As a result, developers restricted new supply in the luxury category across the top 7 cities.
However, ANAROCK’s most recent research indicates that while the affordable and mid-segment housing sectors continued to dominate the overall supply in H1 2019, luxury and ultra-luxury housing also saw a resurgence.
As many as 16,100 new units have been launched in the luxury segment priced >INR 1.5 Cr across the top 7 cities – massively up from 5,240 units in H1 2017. Effectively, new luxury housing supply has more than tripled since H1 2017 (the period immediately after demonetization). In fact, H1 2018 saw new luxury category supply increase by 40% since H1 2017 to stand at 7,350 units across the top 7 cities.
Predictably, MMR and NCR dominated the new luxury supply in H1 2019, accounting for a 59% overall share, followed by major southern cities with Bangalore and Hyderabad seeing the launch of 2,210 and 2,070 units respectively.
On further segregation of the available data, it emerges that the budget range of INR 1.5 Cr – 2.5 Cr saw the maximum launches with 9,940 units. The remaining 6,610 units were launched in the higher price bracket of >INR 2.5 Cr upwards. In this price category in H1 2019:
- MMR saw the launch of 2,500 ultra-luxury units (from 1,150 units in H1 2017)
- Hyderabad saw the launch of 1,170 ultra-luxury units (from just 180 units in H1 2017)
- NCR saw the launch of 870 ultra-luxury units (from just 85 units in H1 2017)
- Bangalore saw the launch of 800 ultra-luxury units (from 275 units in H1 2017)
- Pune saw the launch of 570 ultra-luxury units (from zero units in H1 2017).
In sharp contrast to the trend seen in previous years when it was primarily investors who drove demand in luxury housing, this segment is almost completely end-user driven today. HNIs from India and NRIs cashed in on the prolonged slowdown and the more or less stagnant prices and best-buy deals in their preferred cities.
Unsold luxury housing stock declining
In terms of unsold luxury housing inventory, as many as 86,430 units are piled up across the top 7 cities as on Q2 2019 – an annual decline of 2%. Of this, MMR alone has a 56% share, followed by NCR with 17,800 units.
- As of Q2 2019, nearly 46,200 luxury homes are unsold in the price bracket of INR 1.5 – 2.5 Cr, while the remaining 40,230 unsold units fall in the>INR 2.5 Cr budget.
- In Q2 2018, unsold luxury housing stock priced INR 1.5 – 2.5 Cr stood at 48,160 units, and at 39,690 units in the >INR 2.5 Cr budget range.