The auspicious day of Akshaya Tritiya helped to generate sales worth Rs. 318 crores at 3 real estate projects for non-broking, homegrown property consulting firm The Guardians Real Estate Advisory. A residential project in Thane, a commercial property called ‘The Gateway’ by The Wadhwa Group at Mulund and a high street retail development in Mumbai’s western suburb called Auris Galleria cumulatively received the highest 1-day sales for any real estate organization during the lockdown. All the three projects are being consulted and marketed by The Guardians Real Estate Advisory.
Bookings were received from customers after understanding the product and offer through an online video presentation. The firm witnessed Rs.188 crores of business at a residential project in Thane alone, where majority apartments were 2 & 3 BHK’s in the range of Rs. 1-1.59 crores. The fresh bookings at this residential project were a result of a well-thought-out offer called “Stay at Home – Gain at Home” special offer that gave customers pre-EMI relief and rent payback till March 2021 along with price assurance.
“While the numbers are satisfying, we firmly believe that without the lockdown these numbers would have been a minimum 20% higher. These numbers also showcase the importance of auspicious days amongst the Indian home buyers. We are observing willingness amongst customers to close transactions virtually, after understanding the product through video conferencing & verifying details on the RERA website. One of the most crucial reasons why customers went ahead with the online bookings was because of the subvention and price guarantee offer. We believe that the response we received on Akshaya Tritiya, for our projects, will lay the ground for many such big-ticket online project launches in the days to follow,” opines Mr Ram Naik, Executive Director, Sales & Distribution, The Guardians Real Estate Advisory.
The commercial and high-street retail projects also contributed to 82 offices and 11 shops respectively. The commercial property titled ‘The Gateway’ being developed by The Wadhwa Group and marketed by The Guardians Real Estate Advisory was sold via the Expression of Interest Sales route with a starting price of Rs.95 lacs.
The numbers are also a result of a large virtual reach-out with the help of a 289 odd member team assigned for these projects. As affiliated channel partners are also currently tied-up at home, the team provided support and incentives to them for deals that happen on Akshaya Tritiya. It is this that resulted in incremental sales. With The Guardians Real Estate Advisory having presence across the MMR Region, approximately 19% business was driven with the help of cross-region channel partners.