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Is Real Estate still missing the Facebook Content Strategy?

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Facebook, the torch bearer of pseudo society, has empowered communication. Who does not want to share opinion! Since, 2010 the involvement and engagement have shown massive growth. It seems some people literally live on Facebook. From creating a profile, to groups and forums, this virtual society has become a part of every individual life. The presence of millions of traffic created a space for brands to reach out and connect; an all new way of targeted communication.
facebookSouma Mukherjee

Sadly, real estate sector has never been pro-active in terms of adaption to technology, yet the presence on Facebook became necessary. Digital agencies grew like mushrooms to guide (some misguided) the right path. Still, the Facebook content strategy in realty sector lags behind n terms of engagement when compared to its peers. Buying audience was a way out for some, as Facebook baits, yet the saturation is being noticed.

Here the list of 10 Real estate developers trying vigorously to connect with their audience

SARE Homes – The contents seems to be well defined with the brand essence. The posts are regular generally one a day. The contents are mainly live pictures, sponsors, project’s creative, news updates and random contest. The post timings are perfect but not engaging.

Page Likes: 34 K 

Recommendations:

Like other Pages and interact with them.

Create more engaging posts.

Encourage your fans to ask more questions for you to answer.

Increase the variety in your posts.

Amrapali GroupA very disappointing Facebook page, lack of regular posts and no strategy. Even though the brand is facing a tough time with delayed delivery, yet it seems the brand is not much bothered about the social connect. The post timings are erratic and branding also seems insignificant.

Page Likes:63 K  

Recommendations:

Publish posts more often.

Open your Page and let users communicate with you.

Ask more questions to your fans.

Create more engaging posts.

Create a Facebook campaign in order to gain more interaction and transparency.

Ajanara IndiaWell defined branded page with regular post, but the content is not indifferent. The user engagement is low as there is a missing link of content strategy. The brand page celebrates every festival, shares news updates, project updates and tips of interior decorations.

Page Likes: 51K

Recommendations:

Open your Page and let users communicate with you.

Ask more questions to your fans.

Create more engaging posts.

Review the length of your posts.

Go live on Facebook

M3M – Honestly, a well defined and maintained brand page with amazing reviews and interactions. The aura of the brand is consistent throughout the page. Posts are regular with diversified contents like projects updates, news, videos, and testimonials. The post timings seem to be a bit off.

Page Likes – 23K

Recommendations:

Create more engaging posts.

Review the length of your posts.

Encourage your fans to ask more questions for you to answer.

Increase the variety in your posts.

Signature Global – A well managed brand page with diversified content and high engagement. The personality is well maintained with great reviews and high interaction. Posts mainly comprises of construction updates, blogs, news updates, video storytelling. The post timings is a cherry on the top.

Page Likes – 61K

Recommendations:

Create more engaging posts.

Review the length of your posts.

Respond to posts by others more frequently.

Create more video update. Go Live on Facebook

Vatika Group – The brand page is missing the dots to find the right connect even though the posts are regular. The content strategy is disconnected as per the audience, while the posts are branded. News updates, videos, and project ads are the only content Vatika is sharing.

Page Likes – 40K

Recommendations:

Open your Page and let users communicate with you.

Ask more questions to your fans.

Like other Pages and interact with them.

Create more engaging posts.

Create a Facebook campaign in order to gain more likes.

GaursonsThe brand page is full of activities with old mundane content strategy. Contests are way backdated, even shows a lack of engagement. The other contents are mostly news updates, media coverage’s, project updates. The posting timing is also off. Ratings are ripping apart the brand page. 

Page Likes – 20K

Recommendations:

Ask more questions to your fans.

Like other Pages and interact with them.

Create more engaging posts.

Review the length of your posts.

Encourage your fans to ask more questions for you to answer.

Godrej Properties – The brand page maintains the synergy and gives a very vibrant approach. A very strategic and uniformed content makes this page more interesting. News updates, project updates, videos, testimonial makes the page quite interesting.

Page Likes – 55K

Recommendations:

Publish posts more often.

Open your Page and let users communicate with you.

Create more engaging posts.

Publish more photos.

CHD Developers – The brandpage is well defined and engaging with varied content. The brand is constant with every piece of content i.e. news updates, tips and tricks, decorations, and project updates. The content strategy needs a rework with more innovative and engagement opportunity. https://www.facebook.com/CHDDevelopers

Page Likes: 13K

Recommendations:

Create more engaging posts.

Review the length of your posts.

Ask more questions.

Encourage your fans to ask more questions for you to answer.

Increase the variety in your posts.

Lodha Group – A luxurious page with great images and brand positioning. The content is not very dynamic, yet it maintains symmetry. Testimonial videos are well shot and edited, quality is not compromised. Post happen on a regular basis with great engagement.

Page Like: 51K

Recommendations:

Open your Page and let users communicate with you.

Ask more questions to your fans.

Like other Pages and interact with them.

Review the length of your posts.

Increase the variety in your posts.

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