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Delhi government along with Lifebuoy and People to People Health Foundation launches ‘H for Handwashing’ initiative to accelerate handwashing behaviour change amongst children

Delhi government along with Lifebuoy and People to People Health Foundation launches ‘H for Handwashing’ initiative to accelerate handwashing behaviour change amongst children

• The Global Handwashing Week (15th – 21st October 2020) – Let’s Change H for Hat to H for Handwashing

New Delhi, 19th October 2020: On the occasion of the Global Handwashing Week (15th – 21st October 2020) Delhi government collaborates with Hindustan Unilever’s Lifebuoy brand and People to People Health Foundation to Promote “H for Handwashing”. Honorable Deputy Chief Minister and Education Minister Mr. Manish Sisodia inaugurated a “movement to accelerate handwashing behaviour change for children and launched an interactive playbook and posters to promote teaching H for Handwashing amongst kindergarten. 

The movement aims to remind people one of the biggest inculcated habits of handwashing and its importance learned during the pandemic. To stay safe and secure, the habit of handwashing can’t be ignored even if cases drop, lockdowns ease -it is that one habit all of us -children, grownups, and even the elderly need to remember. 

It is believed that children as young as between 3-5 years can be taught hygiene behaviors-transferring the onus from the primary caregiver to themselves. Children have been learning the letters of the alphabet for hundreds of years through simple associations with everyday references such as “A for Apple”, “B for Ball”, “C for Cat”. Starting this day, the movement aims to advocate greater emphasis on hand hygiene education where no o longer will the letter H stand for Horse, Hat, or even Home, H must stand for Handwashing. 

“We acknowledge the effort of Unilever’s Lifebuoy brand and People to People Health Foundation for curating this unique idea with us for extensive promotion amongst school children and through them, amongst the whole community. We are committed to the health and well-being of our future generations. Instilling the life-saving habit of handwashing through education will not only help fight COVID 19 but will provide life-long protection to the communities against various infectious diseases and develop resilience”, said Honorable Deputy Chief Minister and Education Minister Mr. Manish Sisodia

“The importance of handwashing with soap has been thrust into the global spotlight amid the ongoing Covid-19 pandemic. Today more than ever, we need to ensure that handwashing with soap remains prioritized and practiced by everyone, everywhere. We have been champions of hygiene for over 100 years and will continue teaching as many people as possible the simple, cost-effective act of handwashing with soap. We strongly believe that a change that starts with the young is heard by everyone. Thus, we strongly recommend changing the way the alphabet is taught in textbooks/digitally and general educational material published. The need of the hour is to forever change H is for Hat to H is for Handwashing” said Srirup Mitra, Vice President, Skin Cleansing, Hindustan Unilever

“People to People Health Foundation works with the mission of Transforming lives for improved health and wellbeing through locally driven solutions. COVID-19 has reinforced the importance of handwashing and we are excited to promote H for Handwashing through our programs. And we start from Delhi!” said Dr. Laxmikant Palo, CEO of People to People Health Foundation

The interactive teaching materials will be disseminated across 400 schools reaching more than 4000 children. It will also be placed in more than 10,000 plus Anganwadi centres across Delhi. The inaugural event also witnessed the launch of an innovative foot operated handwashing stations which would be placed across Mohalla clinics, schools, marketplaces, RWA, hospitals, etc. This has been launched with the intent to promote an enabling environment for the promotion and implementation of Handwashing as one of the strongest strategies against COVID 19. 

As our children explore the new world around them, good hygiene behaviours must be instilled early on, to keep them safe and healthy. The movement coincides with a recent study in India which found that children are key to transmitting the virus that causes Covid-19 in their households and communities.

About Lifebuoy

Lifebuoy is the world’s number one hygiene soap brand1, sold in nearly 60 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products, and promoting healthy hygiene habits. Since 2010, we have reached over 1 billion people through our handwashing programmes. The desire to be clean, active, and healthy is intrinsic to everyone – irrespective of age or economic status. We understand this and Lifebuoy soap has championed the cause for better hygiene for more than a century. An inspiring vision for more hygienic, healthier, and ultimately more vital communities is the driving force behind the Lifebuoy brand. To realize this vision, we look to consistently innovate and provide accessible Lifebuoy products to a wide variety of consumers. The vision also commits the Lifebuoy brand team to visible action, through inspiring projects that motivate consumers to improve their hygiene behaviour.

About Global Handwashing Day

Global Handwashing Day (GHD) is a global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap to prevent diseases and save lives. The advocacy day, now its 12th year was co-founded by Unilever through its Lifebuoy brand in 2008 with the Global Handwashing Partnership (GHP) alongside UNICEF, P&G, USAID, the Work Bank Water, and Sanitation Programme, US Centres for Disease Control and Prevention and the Academy for Educational Development.

People-to-People Health Foundation (PPHF)

Formerly known as Project HOPE India, a public health non -profit organization, works towards transforming lives for improved health and wellbeing through locally- driven solutions. It has worked in about 12 states of India to build the skills of health care providers, strengthen management capacity, help create sustainable systems to improve access to quality health services. PPHF works closely with communities and key actors on sustainable solutions for public health challenges: 1) Non-Communicable Diseases;2) Women, Adolescent and Child Health;3) Nutrition; 4) Infectious diseases and 5) Environmental Health. We focus on building public health capacity and community actions for better health outcomes.

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