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AkzoNobel India introduces Dulux Colour Play™ Tester

AkzoNobel India introduces Dulux Colour Play™ Tester

Empowers consumers with new age technology to make the right colour choices

AkzoNobel, a leading global Paints and Coatings company and makers of Dulux Paints in India introduces Dulux Colour PlayTM Tester- a first of its kind, handy paint sampler integrated with an easy-to-use mini roller.

The design allows quicker and uniform application of paint on surfaces, as opposed to the traditional brush-application testers. The specialized tool with advanced technological innovation aims to improve consumers’ lives by making colour selection process fun and easy, allowing them to test out colours on their walls before finalising the shade(s).

According to Parth Udia, Head of Marketing, Decorative Paints, AkzoNobel India, “At AkzoNobel India, technology-led innovation is at the heart of our business and the new Dulux Colour PlayTM Tester is yet another demonstration of our commitment towards providing consumers with solutions that make their lives easier and living spaces more inspiring. The idea behind such an innovation is to empower the new-age digital consumers to redefine the home-painting journey by providing greater ease to the consumers in the color selection process that complements their home and personality.”

The Dulux Colour PlayTM Tester complements the virtual home painting experience with the Visualizer App, a one of its kind digital tool that helps consumers visualize their favorite shade in living space with the help of augmented reality.

Packaged in 30ml containers, the Dulux Colour PlayTM Tester is a convenient option for consumers, especially those who wish to get involved in the planning stage of painting their homes. The Dulux Colour PlayTM Tester can be customized from over 1,600 colours and is exclusively available at for INR 126 each, pack of 2 at a special price of INR 228 or pack of 3 at a special price of INR

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