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2nd Edition of India Kitchen & Bath Show sets a new benchmark

kitchen & bath

kitchen & bathSouma Mukherjee

The second edition of India Kitchen & Bath Show 2016 grabbed some attention in the capital. People moved in with great expectation and exuberance. The three day show brought together buyers and traders in kitchen and bath equipment, OEM white goods, accessories, kitchen and bath furniture and fittings, lighting products with architects, interior designers, builders, project managers, consultants, procurement heads across the hospitality, corporate and government sectors. Some of the brands which primarily grabbed attention were, Hafele, Geberit, Godrej Interio, Century Ply, Kkolar, Labacha, Saniflo, Hardwyn, Blum, Liebherr, Nagold, Glint Faucets, Lifetime, Brassage, Ecostone, JB Glass, Slimline, Karcher, Wadbros, Aquarium Bath, Sanituf, Mahalaxmi lumbers, Supreme Solar and Venus.

Highlights of the show include the Sculpture Zone, presented by Aura Art showcasing sculptures by artists such as (Sculptors) Suresh Kumar, Asurvedh, Pradeep Jogdand, Pardeep Kumar and (Painters) Tejinder Kanda, Veguri Ravindra Babu, Vikash Kalra, Madan Lal. The fair arranged knowledge forums, seminars and also saw a presentation on the ‘India Design Mark’ by The India Design Council, to promote innovations of budding Architects & Designers of the industry. One of the highlights of the event includes ‘Design Yatra’, an all India initiative by the Institute of Indian Interior Designers (IIID) to spread design in the masses.  Design Yatra is a convoy of four nano cars that was inaugurated at the National convention of IIID at Indore in February 2016. The convoy which is commencing its journey from IKB 2016, will campaign in about 30 cities comprising IIID’s regional chapters and centers that will organize a number of events around the theme “Design for the masses.” The second day of event featured the Interactive knowledge seminar “A treat in retreat” by Ar. Tony Joseph and IIID.

Speaking at the inauguration of the 2nd edition of India Kitchen and Bath Show, Mr. Yogesh Mudras, Managing Director, UBM India said, “The luxury market in India is growing at a CAGR of 25 per cent over the last couple of years. With factors such as higher standards of living, increasing disposable income and increasing expenditure on beautifying homes, India is no longer a testing ground, but a profitable market for premium brands. Consumers are gradually willing to spend on premium quality products. The modular kitchen and sanitary ware markets have witnessed a shift from utility to luxury and is expected to grow further. With its second edition, UBM Index Trade Fairs helped traders to further harness the potential of this maturing market in India.”

Mr L.A Khan, Managing Director, UBM Index Trade Fairs further elaborated, “The demand for modular kitchens and sanitary ware is growing particularly for branded quality products. Change in lifestyle and increasing purchasing power has driven the demand for such super-premium products. India Kitchen & Bath is an extension of our offering to the niche segment of the Specifier industry we have been catering to, since the last 28 years. It is a platform that will give an exposure to Indian and global brands to showcase their products, technology and innovations to the industry and will help buyers to meet and network with quality brands in order to grow their business.”

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